We were approached by Golin and Lego to create content to support their Lego Lates initiative.
LEGO Lates is a series of adults-only after-hours events taking place in LEGO stores worldwide and will pair creative LEGO building activities with insightful talks, performances and shows. The events aim to inspire guests and show how LEGO building can help adults relax and get creative.
To bring the event to life and connect with LEGO’s00 UK audience, they partnered with BAFTA to create a first of its kind experience – combining London’s entertainment culture with the power of play. As part of the partnership, consumers were also invited to a bespoke BAFTA Masterclass with PC Williams.
We then went on to replicate this across American and Chinese markets. HFCA’s in-house production team were instrumental in creating all 3 pieces of content across the 3 countries, including arranging a shoot in Shanghai, and New York City.
